Molly’s Bakehouse x Claridge’s Hotel 2024
A Festive Collaboration: Molly’s Bakehouse x Claridge’s Christmas Tree Celebration 2024
When it comes to Christmas in London, few traditions are as iconic as the unveiling of the Claridge’s Christmas Tree. This year, we are beyond thrilled to share that Molly’s Bakehouse had the honour of contributing to this spectacular event, which features the creative genius of Sir Paul Smith and his whimsical take on holiday cheer.
Sir Paul Smith’s vision for the 2024 Claridge's Christmas tree celebrates the spirit of home and connection, centering around beautifully designed birdhouses and his signature stripes. From the 20-foot tree standing proudly in Claridge’s lobby to the mechanical birdhouses, every detail exudes warmth, creativity, and a touch of festive fun.
When Claridge’s approached us to design bespoke biscuits that would reflect this year’s theme, we knew we had to deliver something extraordinary. Inspired by Sir Paul’s design, we handcrafted two unique biscuit designs: the timeless Claridge’s luggage tag and the charming birdhouse, both crafted with the utmost care and attention to detail.
Paying homage to the central theme of Sir Paul Smith’s tree, our birdhouse biscuits are delicately hand-piped and full of character. With their warm, golden tones and minimalist design, they perfectly reflect the tree’s welcoming spirit and the sense of home that Sir Paul envisioned.
Nothing says Claridge’s quite like their timeless branding, and we captured that elegance with our signature luggage tag biscuits. Featuring the unmistakable red and gold design, these biscuits are a true celebration of the hotel’s luxury and heritage.
It’s always a privilege to work with Claridge’s, but this collaboration was particularly special. To be part of an event that celebrates creativity, tradition, and festive joy is an honor we’ll treasure for years to come. As Sir Paul Smith described his vision for the tree, it’s about creating a space that feels optimistic, welcoming, and filled with the joy of connection—and we’re so proud that our biscuits could play a small part in bringing that vision to life.
If you’re visiting Claridge’s this festive season, keep an eye out for Sir Paul’s extraordinary tree and perhaps even spot a few of our biscuits on display. The magic of Christmas is alive and well at Claridge’s, and we’re delighted to have contributed to its charm.